image from here.
To my mom's happy disbelief, people actually pay me to write online content. It actually turns out to be a valuable skill because:
1) You can't pick up and item when you're shopping online. You can't taste, touch, or smell it. But you can be transported with some good descriptive writing.
2) Search Engines love content. I admire good web design. I'm jealous actually, as my artistic talents are limited. Luckily for me, search engines don't care about design. They crunch on html tags, keywords and links.
3) It's difficult to think of new ways to say the same old thing. Most of the content that's online is simply regurgitated knowledge. If you want people to read your content instead of someone else's, it has to be clear, interesting, and compelling.